Enhance gift card sales: B2B gift card selling through the GoGift Engine
- GoGift
- Apr 4
- 3 min read
Updated: 6 days ago
Boost gift card sales to new heights with B2B orders
The GoGift Engine—our advanced white-label e-commerce solution—powers gift card sales for some of the world’s leading brands. In 2024 alone, it facilitated the sale and delivery of hundreds of thousands of gift cards, allowing people to send gifts to their loved ones easily.
Now, we’re expanding its B2B gift card sales capabilities, enabling brands to sell hundreds or even thousands of gift cards at a time to corporate customers—all seamlessly handled through the GoGift Engine.
Tapping into new opportunities
Gift cards are often associated with personal gifting, but B2B purchases drive over 70% of the gift card market in the UK! (1) And global trends point to similar data. Corporate gifting, incentive programs, and employee recognition drive billions of dollars in annual gift card sales. In fact, the global B2B gift card market is projected to reach USD 629.7 billion by 2031.
Despite this potential, many brands struggle to capture the B2B market.
Why brands struggle with B2B gift card sales
Many brands still rely on manual processes for corporate gift card orders, making bulk purchases time-consuming for both buyers and sellers.
These are some of the most common challenges:
Processing hundreds of gift cards one by one.
Managing multiple recipients, no matter where they're located
Significant administrative overhead for both parties.
The GoGift Engine automates and simplifies this process, saving time and resources while unlocking key benefits.
Key benefits of expanding into B2B gift card sales
Increase brand awareness
A single corporate order can put your brand’s gift cards in the hands of hundreds of employees—introducing your brand to new customers.
Boost sales
Bulk corporate purchases could include hundreds or even thousands of gift cards within a single transaction, significantly increasing revenue.
Drive repeat business
Employee recognition programs, incentives, and loyalty rewards create ongoing demand for gift cards. By making bulk ordering seamless, the GoGift Engine helps secure repeat corporate purchases.
How the GoGift Engine streamlines B2B orders
With the GoGift Engine, corporate customers can create a company account with multiple users, gaining access to:
Order history tracking
Easy gift card re-sending
Hassle-free bulk distribution—eliminating manual work
The GoGift Engine makes selling hundreds of gift cards as easy as selling one.
Seamless integration: how the Engine fits into your ecosystem
The GoGift Engine integrates effortlessly into your existing brand experience — it's as simple as posting a link to your website.
From personalization to gift card distribution, corporate customers can seamlessly purchase a single gift card or bulk orders, ensuring a smooth experience for both individual buyers and corporate clients.
What are the steps for corporate purchases?
A corporate buyer visits your website.
They select your ‘Buy Gift Card’ page and are redirected to your GoGift-hosted Engine (e.g. www.engine.gogift.com/yourbrand).
They proceed as a Business Customer and log into their company account via the GoGift authenticator.
They complete the purchase—GoGift handles payment via credit card or invoice for approved buyers.
GoGift delivers gift cards in bulk or individually to recipients.
You receive a monthly sales settlement from us.
Ready to learn more?
Expanding your B2B gift card sales is a game-changer, adding a recurring revenue stream while increasing brand visibility. The GoGift Engine eliminates administrative hassle for your team and makes bulk ordering easy for corporate customers.
Take your gift card sales to the next level—reach out today to discover how GoGift can transform your B2B market!
1. Unlocking potential: Exploring B2B Growth in the UK Gift Card Market. April 2024, Savvy
About GoGift
GoGift, a leading global provider of gift card solutions, specializes in offering innovative and versatile gift card services to over 15.000 corporate clients worldwide. With a commitment to simplifying the gift-giving process, GoGift provides a broad range of gift card options from numerous popular brands, catering to a diverse array of tastes and preferences. Their services are designed to enhance the gifting experience, making it more convenient, personal, and enjoyable for both the giver and the recipient.
For more detailed information about GoGift, please visit their official website: https://www.global.gogift.com/
