Having a motivated sales team is a definite sign of effective leadership. But keeping morale high among employees requires more than occasional boosts of encouragement.
You need a holistic long-term approach focused on culture and purpose.
In this article, we’ll explore which strategies work best to build engagement and motivation in the workplace. And we’ve got some great firestarter ideas to back it up!
What Does Holistic Motivation Mean?
Holistic motivation involves looking at work performance from many different angles – the mental, physical, and emotional. The common denominator in all of them is culture, the kind of culture that is built on the backbone of encouragement and empowerment.
According to one of the latest Gallup polls, highly engaged workplaces experience a 10% increase in customer ratings and a 20% increase in sales. In other words, engagement is a fundamental driver for sales team success.
But it doesn’t spontaneously sprout out of the ground! It requires work and commitment from leaders and employees.
5 Holistic Strategies for Healthy Motivation in Your Sales Team
As an HR manager or business leader, creating an environment that facilitates success and growth is a key priority. Acknowledging employees' accomplishments is an important part of that, but there are other things, too.
1. Open Communication
The key to maintaining an open and transparent communication with your team is to make it a two-way thing. Share information, updates, and insights that can inspire your employees to develop fresh ideas. Actively seek their feedback and show them the importance of trust and collaboration.
2. Shared Goals
Clear and meaningful goals are often intertwined with higher engagement and motivation. But it’s important that the goals align with the aspirations of your employees. Have collaborative discussions and ask for team input. A more participatory approach will give the team a sense of ownership and investment in the project’s success.
3. Recognition and Appreciation
Recognizing your employees' accomplishments is a powerful motivator. So, take the time to praise team members who show exceptional customer relations. Use recognition to highlight and reinforce desirable behavior.
Celebrating performance will also inspire others to aim for excellence.
According to Forbes, recognition is one of the best tools for boosting team morale and confidence. Invite your top performers to lunch or give them a voucher or gift card they’ll be excited to spend on their favorite brands. Some cards can even be redeemed for shares in publicly traded companies.
4. Online Courses
Another great holistic incentive for sales agents is the opportunity to develop skills (or acquire new ones). Offering online courses or mentorship opportunities regularly gives your employees career advancement opportunities and strengthens the team’s sales tactics in the future.
5. Wellness and Fitness
Keeping the team fit for the fight benefits everyone. When endorphins are involved, great sales results follow!
So, encourage the team to hit their goals by covering the cost of their favorite fitness class. Consider offering top performers a monthly gym membership or a few sessions with a personal trainer.
Cultivating a Strong Salesforce Culture
A strong workplace culture might be the number one strategy for building a powerhouse in your salesforce. By learning how to motivate your employees, you can unlock their full potential and achieve greater success through collaboration, communication, and commitment.
Get started with these holistic ideas – and create a motivation strategy as unique as your team!
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