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Trusted by 25,000+ clients worldwide
Market leader since 2003
World's largest gift card catalogue
Trusted by 25,000+ clients worldwide
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The Ultimate Guide to the B2B Gift Card Market in Philippines

Discover the latest trends, top brands, and insights into the B2B gift card industry in Philippines
About This Country

General Facts

Country

Philippines

Capital

Manila

Currency

Philippine Peso

Population

109M

Official Language

Filipino

National Holidays

January 1st (New Year’s Day) April 6th – 7th* (Easter) April 10th (Araw ng Kagitingan) April 21st* (Eid’l Fitr) May 1st (Labour Day) June 12th (Independence Day) June 28th* (Eid’l Adha) August 28th* (National Heroes Day) November 27th (Bonifacio Day) December 25th (Christmas) December 30th (Rizal Day) *moveable holidays

Market Overview

Gift Card Market Size

Gift card regulation in Philippines is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: Gift cards may not be issued with an expire date, they remain valid until a company goes out of business.

Regulations: Refusing to honour the unused value, credit, or balance stored on a gift card is unlawful.

Exceptions: Gift card that are issued under loyalty, rewards, or promotional programs, are not covered by the law mentioned above.

No-Fault Issuer: Issuers may refuse to honour gift cards when the card is lost due to no fault of the issuer.

It's important to note that regulations may change, so always check the latest guidelines with Philippines's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Philippines, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Culture & Gifting

Gifting Traditions

Gift card regulation in Philippines is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: Gift cards may not be issued with an expire date, they remain valid until a company goes out of business.

Regulations: Refusing to honour the unused value, credit, or balance stored on a gift card is unlawful.

Exceptions: Gift card that are issued under loyalty, rewards, or promotional programs, are not covered by the law mentioned above.

No-Fault Issuer: Issuers may refuse to honour gift cards when the card is lost due to no fault of the issuer.

It's important to note that regulations may change, so always check the latest guidelines with Philippines's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Philippines, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Legal & Compliance

Gift Card Regulations

Gift card regulation in Philippines is subject to various laws and regulations to protect consumers and ensure transparency in the gifting industry.

Expiration: Gift cards may not be issued with an expire date, they remain valid until a company goes out of business.

Regulations: Refusing to honour the unused value, credit, or balance stored on a gift card is unlawful.

Exceptions: Gift card that are issued under loyalty, rewards, or promotional programs, are not covered by the law mentioned above.

No-Fault Issuer: Issuers may refuse to honour gift cards when the card is lost due to no fault of the issuer.

It's important to note that regulations may change, so always check the latest guidelines with Philippines's government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Philippines, ensure you read the issuer's terms and conditions and consult with legal experts if necessary.

Top Gift Cards

Popular Gift Cards

Filipinos have a deep appreciation for food, and dining plays a significant role in social gatherings. Gift cards to popular local restaurants or international chains offering diverse cuisine options can be well-received. 

Practicality is another value highly regarded in Filipino culture. Gift cards to supermarkets or grocery stores can be appreciated, as they allow recipients to choose their preferred items or even purchase ingredients for special occasions.  

Furthermore, self-care is valued strongly. Gift cards for spa treatments, wellness centres, or beauty services are a thoughtful gesture. This aligns with the cultural emphasis on relaxation and taking care of oneself.  

Filipinos love to explore and experience new things. Gift cards for travel agencies, adventure parks, or unique experiences can be exciting for those with an adventurous spirit. This aligns will with the Filipino love for creating lasting memories.

Take a look at some of the most popular gift card brands in the Philippines:

Puregold: A golden shopping experience – the Puregold Gift Card brings you a bounty of groceries and essentials.

Robinsons: Shop with style and variety – the Robinsons Gift Card is your pass to a world of fashion, beauty, and home goods.

GrabFood: Delicious meals, just a tap away – the GrabFood Gift Card satisfies your cravings with endless dining options.

Zalora: Fashion at your fingertips – the Zalora Gift Card is your gateway to the latest trends and exclusive styles.

Greenwich: Savor the flavor of fun – the Greenwich Gift Card is your ticket to delightful pizzas and tasty treats.

Whether the focus is on practicality, indulgence, or experiences, gift cards tailored to Filipino cultural values makes the gesture of giving even more meaningful.  

B2B Gifting

Benefits Of B2B Gifting

Engaging in corporate gifting in the Philippines can offer several benefits for companies. It is a powerful tool for relationship management in Filipino business culture, fostering a sense of camaraderie, trust, and mutual respect. By exchanging thoughtful gifts, companies can strengthen their connections with clients, partners, and stakeholders.  

Companies that engage in B2B gifting, while respecting Filipino cultural values and traditions, demonstrate cultural sensitivity. This can enhance the company’s image, showing that they understand and appreciate the local business customs. Showcasing a commitment to building meaningful and lasting partnerships can set a company apart from its competitors in a competitive market.  

When gestures of corporate generosity are communicated effectively, they can resonate with a wider audience, creating a positive perception of the company within the business company and beyond.  

GoGift has been active in the corporate gifting market since 2003, and with The Global Gift Card, we create customized global gifting solutions for multinational companies all over the world. The next time you want to show your Filipino partners that their work and effort is valued, GoGift will be there to help you with the one solution that is just right for you.