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Market leader since 2003
World's largest gift card catalogue
Trusted by 25,000+ clients worldwide
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The Ultimate Guide to the B2B Gift Card Market in Republic of Korea

Discover the latest trends, top brands, and insights into the B2B gift card industry in Korea (Republic Of)
About This Country

General Facts

Country

Republic of Korea

Capital

Seoul

Currency

Korean Republic won

Population

52M

Official Language

Korean

National Holidays

9th to 11th February (Seollal), 1st March (Samil Jeol), 15th May (Buddha’s Birthday), 6th June (Memorial Day), 15th August (Liberation Day), 16th to 18th September (Chuseok), 3rd October (National Foundation Day), 9th October (Hangeuk)

Market Overview

Gift Card Market Size

Here are some general points about gift card regulations in South Korea as of January 2024: 

  • Gift cards may be valid anywhere from 30 days to 5 years, but this date should be clearly indicated  

  • Under the Kim Young-ran Act, public officials and professionals in regulated fields are subject to restrictions on gift values, with limits typically ranging from ~$26 for general benefits to ~$44 for special occasions. These regulations are periodically updated, so businesses should verify current limits. 

It's important to note that regulations may change, so always check the latest guidelines with Korea (Republic Of)'s government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Korea (Republic Of), ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Culture & Gifting

Gifting Traditions

Here are some general points about gift card regulations in South Korea as of January 2024: 

  • Gift cards may be valid anywhere from 30 days to 5 years, but this date should be clearly indicated  

  • Under the Kim Young-ran Act, public officials and professionals in regulated fields are subject to restrictions on gift values, with limits typically ranging from ~$26 for general benefits to ~$44 for special occasions. These regulations are periodically updated, so businesses should verify current limits. 

It's important to note that regulations may change, so always check the latest guidelines with Korea (Republic Of)'s government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Korea (Republic Of), ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Legal & Compliance

Gift Card Regulations

Here are some general points about gift card regulations in South Korea as of January 2024: 

  • Gift cards may be valid anywhere from 30 days to 5 years, but this date should be clearly indicated  

  • Under the Kim Young-ran Act, public officials and professionals in regulated fields are subject to restrictions on gift values, with limits typically ranging from ~$26 for general benefits to ~$44 for special occasions. These regulations are periodically updated, so businesses should verify current limits. 

It's important to note that regulations may change, so always check the latest guidelines with Korea (Republic Of)'s government or appropriate regulatory bodies. Moreover, the specifics and prerequisites might differ based on the gift card type, its provider, and other considerations.

If you're considering buying or utilizing gift cards in Korea (Republic Of), ensure you read the issuer's terms and conditions and consult with legal experts if necessary

Top Gift Cards

Popular Gift Cards

  • Starbucks: Daily moments are elevated with the gift of a Starbucks gift card, the ever-more popular coffee chain for Korean caffeine enthusiasts 

  • Google Play: Ignite the imagination of any tech-savvy person with the boundless possibilities of Google Play, offering a gateway to a world of apps, games, and entertainment 

  • Happy Money: Happy Money gift cards are popular prepaid vouchers in South Korea, accepted at major retailers, restaurants, and entertainment venues, making them a versatile gifting option 

  • GS25: Unlock a world of convenience with GS25, the perfect gift card for those on the go, providing access to a plethora of snacks, drinks, and everyday essentials available 24/7 

  • Gong Cha: Delight the taste buds of tea enthusiasts with Gong Cha, a gift card that opens the door to a realm of exquisite flavours and delightful moments of respite 

  • Tripgift: Gift the thrill of adventure, an ideal present for wanderlust-stricken souls, offering the promise of unforgettable experiences and cherished memories in beautiful destinations 

B2B Gifting

Benefits Of B2B Gifting

  1. Elevate Business Relationships: In Korean business culture, respect and personal connections are key. A well-chosen corporate gift can strengthen relationships, moving them beyond the basic stages and into deeper, more meaningful partnerships

  2. Enhance Reciprocity: Corporate gifting aligns with the cultural expectation of reciprocity, demonstrating attention to detail and respect for the business partner, which can lead to more fruitful collaborations 

  3. Add a Human Touch: Gifting in South Korea can enhance business relationships, but companies must be mindful of laws and customs to ensure that gifts are not seen as improper. Having a mindful approach, gifts can transform transactions into shared experiences that create lasting bonds.  

  4. Strengthen Face-to-Face Interactions: In a culture that values in-person meetings, corporate gifts show appreciation for these interactions, adding warmth and humanity to business exchanges in the urban jungles of Seoul or Busan

Want to break through the formal layers of Korean business etiquette and build solid business relationships? Consider gifting with intention around Seollal or Chuseok—just the right moment to surprise colleagues or clients. With GoGift, you can offer a thoughtful gift that’s as effective as the perfect bow.